FINOM has secured a significant growth investment of €92.3 million ($105 million) from General Catalyst's Customer Value Fund (CVF), marking a major milestone in our journey to transform financial services for European entrepreneurs and SMEs.

A Non-Dilutive Growth Investment, Not a Funding Round

This investment is of a new type - not a traditional funding round. It comes through General Catalyst's innovative Customer Value Fund, which provides growth capital without diluting existing shareholders or adding company risk.

Unlike conventional equity investments, CVF specifically funds our customer acquisition efforts, with repayment tied exclusively to the performance of customers acquired with this capital. This means General Catalyst assumes the downside exposure if these new customer cohorts don't perform as expected.

A Strategic Partnership

This investment represents more than just capital – it deepens our long-standing partnership with General Catalyst, who has supported FINOM since our founding and co-led our €50 million Series B funding round in February 2024. With this latest non-dilutive growth investment, our total capital raised approaches €190 million ($200 million), providing us with the resources needed to accelerate our mission across Europe while preserving our cap table.

How the Customer Value Fund Works

The CVF represents a new approach to financing growth:

• It funds the majority of our sales and marketing expenses
• Repayment comes only from revenues generated by customers acquired with this investment
• Payment timing is perfectly matched to our actual customer cash flows
• There's no recourse to FINOM if these customer cohorts underperform
• Existing shareholders maintain their equity positions without dilution

This structure allows us to accelerate growth with significantly lower risk and without the dilution that would come from a traditional funding round.

Sustained Growth and Expansion

Since our launch in 2020, FINOM has expanded rapidly across key European markets, introducing local IBAN accounts in Germany, France, Italy, and Spain. Our approach of combining localized products with seamless user experiences has resonated strongly with customers, driving impressive adoption rates and high satisfaction scores.

We're proud to report that we doubled our revenue in 2024 and expect to maintain this growth trajectory throughout 2025, despite challenging macroeconomic conditions. Today, FINOM serves over 100,000 businesses across five European countries, with positive unit economics in all markets and healthy customer lifetime value relative to acquisition costs.

Looking Forward

This new growth investment will fuel FINOM's continued expansion into additional EU markets, enabling deeper localization efforts and scaled customer acquisition. We remain committed to sustainable growth principles, maintaining strong unit economics and high customer satisfaction as we work toward achieving full Eurozone coverage by the end of 2025.

As FINOM's Chairman and co-founder Kos Stiskin puts it, having General Catalyst as our partner is a huge strategic win for FINOM. GC's Customer Value Fund provides more than just capital, but also expertise and alignment — a partner that understands the company deeply.

General Catalyst shares our enthusiasm for this next chapter. Zeynep Yavuz, Partner at General Catalyst, praises FINOM's strong growth and impressive customer retention. With this CVF investment, FINOM is well-positioned to push ahead with ambitious expansion plans across Europe without the capital constraints or equity dilution typically associated with rapid growth.

We're excited about this next phase in FINOM's journey and remain committed to our vision: empowering European entrepreneurs and SMEs with innovative financial solutions that make managing their finances simpler, more efficient, and more rewarding.